@conference {11285, title = {Developing Strategies for Digital Transformation in Higher Education}, booktitle = {EdMedia}, year = {2018}, publisher = {AACE}, organization = {AACE}, address = {Amsterdam}, abstract = {

The paper presents an organizational view on educational technology in higher education. Many institutions are eagerly implementing various digital technologies and tools for learning, they seem to follow a general trend of modernizing university teaching. Following this understanding, digital transformation can be seen as a broader movement of modernization all universities have to address in some way: a process that institutions are taking at different speeds and with different measures, but most probably with similar results, in the end. From a strategic perspective, however, digital transformation has to be perceived as a chance for an organization to position itself in a competition. Universities management has to understand that to some degree digital transformation can be understood as a \“general trend of modernization\” but to some degree opens up opportunities for a strategic positioning. The paper addresses the implications of these options and what measures universities can take to find their route to digital transformation. The paper is based on a set of workshops performed with members from Germany\&$\#$39;s university top management that have addressed the strategic options for digital transformation in higher education.

Kerres, M. \& Getto, B. (2018). Best of Germany: Developing Strategies for Digital Transformation in Higher Education: Not a Trivial Pursuit. In T. Bastiaens, J. Van Braak, M. Brown, L. Cantoni, M. Castro, R. Christensen, G. Davidson-Shivers, K. DePryck, M. Ebner, M. Fominykh, C. Fulford, S. Hatzipanagos, G. Knezek, K. Kreijns, G. Marks, E. Sointu, E. Korsgaard Sorensen, J. Viteli, J. Voogt, P. Weber, E. Weippl \& O. Zawacki-Richter (Eds.),\ Proceedings of EdMedia: World Conference on Educational Media and Technology\ (pp. 524-530). Amsterdam, Netherlands: Association for the Advancement of Computing in Education (AACE)

}, keywords = {best paper}, url = {http://www.learntechlib.org/p/184240/}, author = {Michael Kerres and Getto, Barbara}, editor = {Bastians, Theo} }